mardi, août 20th, 2013 In Non classifié(e) By Stephanie

Etes-vous déjà tombés sur ce genre de pancarte   ? Cela vient pourtant d’un grand hotel assez connu à Moscou. L’anglais est pour le moins surprenant. Quand je l’ai lu, je ne comprenais pas très bien ce que j’étais supposée faire. Si vous etes le gérant d’un établissement prestigieux, de petites choses comme celles-ci peuvent mettre à mal votre réputation. Une meilleure version de cette tentative de traduction donnerait quelque chose comme cela : “Chers Clients! (Ils ont compris cette partie-là!) Nous vous prions de placer la serviette de bain au sol au sortir de votre douche.” Le message est transmis d une manière claire, précise et dans un anglais compréhensible qu’aucun anglophone ne pourrait ignorer. Cette pancarte est un très bon exemple de mauvaise traduction.

Localization and Communication, not just Translation

At Copypanthers, we are not just a translation agency, we are a communication agency. We offer our clients localization in the target language. What is localization, you ask? I have mentioned localization a few times already, but let’s better define the term. Localization: Having a text localized for a specific language and location. This means that the translated text should sound natural to the person who is reading it and not like a confused, disjointed, jumbled mess like on the sign above: the obvious bad translation.

Quality Control and Native Speakers

In order to achieve localization and have our translations sounding smooth and flowing to the target audience’s ear, Copypanthers employs translators that only translate into their native language(s). Minor details are important, in closely related languages, like Portuguese and Brazilian Portuguese, a Brazilian translator is not going to able to translate a text that has an audience in Portugal. Why, you ask? Because this would not be localization! No localization = Bad translation! To ensure a quality localization, after the text has been translated, it is proofread by one of our professionals and then has to pass the final test, the internal review. This review is the final stage of our quality control process to ensure that your text will sound like a native wrote it! Localization is something that we at Copypanthers take very seriously. This is something you should take seriously, too, in order to avoid embarrassing translations like the one above. по-русски? In Russian, or how about another language? Contact us for a free quote!